Key Highlights

• V23 targets younger buyers with a compact EV SUV format
• 03T blends electric driving with extended range practicality
• V27 focuses on off-road capability, especially for premium buyers

Feature & Technology Breakdown

Feature	iCAUR Offering	Market Relevance Pakistan
Powertrain	EV + REEV	Solves range anxiety
Drive System	i-AWD	Better for terrain
Design	Rugged, boxy SUVs	Appeals to SUV culture
Customization	Modular accessories	New concept locally
Smart Tech	Connected systems	Competes with new entrants

Pakistan Market Insight: Why This Matters

Key Market Shifts in 2026

• EV adoption is gaining policy support
• Fuel prices are pushing buyers toward alternatives
• Younger buyers are more open to new brands
• Chinese automakers are rapidly gaining trust

Who Should Consider iCAUR?

iCAUR is not targeting traditional SUV buyers.

It is designed for:

• Buyers tired of predictable options
• Early adopters of EV technology
• Users prioritizing driving experience over resale
• Premium SUV buyers seeking differentiation

If resale value is your top priority, this may not be your first choice yet. But if innovation matters, iCAUR becomes highly relevant.

The Reality Check: Risks & Trade-offs

Factor	Current Status	Risk Level
Resale Value	Unknown	High
After-Sales Network	Developing	Medium
Parts Availability	Early Stage	Medium
Brand Trust	Growing	Medium

EV Trends 2026: Where Pakistan Stands

Globally, EV adoption is accelerating. According to international EV databases and market reports, EV sales are expected to cross 20 percent of global vehicle sales by 2026.

Pakistan is still at an early stage, but moves like this indicate a shift.

From a Car Advisers viewpoint, brands entering early will shape consumer perception and dominate future market share.

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FAQs

What is iCAUR?

iCAUR is Chery’s global EV brand focused on electric and range-extended SUVs with modern technology.

Will iCAUR cars be assembled in Pakistan?

NexGen Auto is already assembling vehicles locally, so localization for iCAUR is highly likely.

Are iCAUR vehicles fully electric?

They include both fully electric and range-extended electric models.

Is iCAUR better than Fortuner or Land Cruiser?

They target different buyers. iCAUR focuses on innovation, while traditional SUVs focus on reliability and resale.

When will iCAUR launch in Pakistan?

The partnership is confirmed, and launch timelines are expected soon.

Final Verdict

iCAUR’s entry into Pakistan is more than just another brand launch. It represents a shift in how the market thinks about vehicles.

For decades, the industry has rewarded familiarity. Now, it is slowly opening up to innovation.

Nishat Group is betting that Pakistani buyers are ready for that change.

They may be right.

What Do You Think?

Would you choose a futuristic EV SUV like iCAUR, or stick with proven names like Fortuner and Land Cruiser?

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