When an icon gets smaller—but no less rugged—you sit up and take notice. The legendary Toyota Land Cruiser range has welcomed a new member: the all-new Land Cruiser FJ, unveiled today, October 21, 2025, and slated for global launch around mid-2026.

What’s New with the FJ?

Heritage Reimagined
The Land Cruiser story began with the Toyota BJ in 1951, which famously reached the sixth station of Mount Fuji. Over 12.15 million units have been sold across nearly 190 countries. The new FJ expands that family as the smallest member yet—targeting ‘Freedom & Joy’ rather than full-size brute force.

Design & Size

With a wheelbase of 2,580 mm (about 270 mm shorter than the 250 Series) the FJ is more compact and manoeuvrable.
Exterior design shifts toward a “dice motif” silhouette: squared cabin, chamfered edges, flared fenders, even removable segmented bumpers.
Inside, a low beltline and flat instrument panel improve visibility—ideal for adventurous driving off-road and navigating Pakistani terrain.

Under the Skin

Built on a refined version of the IMV series (body-on-frame), the FJ maintains rugged underpinnings and 4WD capability. The initial engine: a 2.7-litre 2TR-FE petrol with a 6-speed Super ECT automatic, offering around 163 PS and 246 Nm of torque.

Off-Road Credentials

Despite the smaller footprint, the FJ retains serious off-road DNA: strong wheel articulation comparable to Land Cruiser 70 Series, high ride height, approach/departure angles designed for rough terrain.

Why It Matters for Pakistan

Better Size, Easier to Use
Large SUVs present challenges in Pakistani cities: tight lanes, kerb-side parking, service logistics. The FJ’s more compact dimensions mean more flexibility without sacrificing off-road chops.

Cost & Market Positioning
Although official Pakistan pricing isn’t announced, reports suggest Toyota will aim for a relatively lower price for the FJ compared to its bigger siblings. That could open doors for Pakistani buyers seeking “Land Cruiser” pedigree at less astronomical cost.

Aftermarket & Customisation
From removable bumpers to MOLLE panels for outdoor gear, the FJ seems built for customising—important in Pakistan where many SUV owners modify vehicles for both style and utility.

Resale & Longevity
The Land Cruiser badge in Pakistan carries strong resale value due to its durability. The FJ could inherit some of that reputation—especially in 4×4-enthusiast circles.

Key Considerations for Pak Buyers

Import & Local Launch Timing
Toyota’s announcement mentions a “Japan launch mid-2026”, with other markets including Asia, Africa, Middle East thereafter. Pakistan could fall into that second wave—but official confirmation is pending.

Service & Parts Network
While the Land Cruiser family is well-supported in Pakistan, the new FJ will need parts supply, trained workshops, and local support—something to verify before purchase.

Fuel Economy & Engine Size
A 2.7-litre petrol at 163 PS is modest by big SUV standards—but in Pakistan’s petrol price environment, efficiency and cost-to-maintain will matter for buyers.

Competition
The FJ joins a segment where vehicles such as the Toyota Fortuner and Hilux dominate the body-on-frame SUV market in Pakistan. To stand out, the FJ will need compelling pricing and positioning.

What We Know So Far — A Snapshot

Spec	Detail
Length/Wheelbase	~2,580 mm wheelbase; compact body.
Engine	2.7 L petrol 2TR-FE, 6-speed auto.
Drive	4WD (part-time) on a body-on-frame chassis.
Off-road features	High articulation, removable bumpers, customisable gear panels.
Markets	Japan mid-2026 launch; Asia/Middle East/Africa to follow.